Danielle Leslie has produced million-dollar course creators by exhibiting others easy methods to flip their superpower into gross sales.
However her personal path to tens of millions didn’t manifest in a single day. It was prompted by an sudden layoff that propelled her to new ranges.
In 2015, Leslie was given the notorious pink slip whereas working at a startup. She was on the verge of making use of for different advertising positions when she acquired requests to assist these in her community launch programs. Throughout the first 30 days of being laid off, she earned $10,000. Earlier than she knew it, occasion invites led to extra alternatives. Ultimately, she created what’s now often called “Course from Scratch”, incomes over $1 million in lower than two years.
“Know the facility of your distinctive story,” Leslie shared throughout a podcast interview. “I believe that’s the reason why I used to be in a position to develop this rapidly. I tapped into who I’m and who I enchantment to. Embracing no matter your distinction is will take you to date.”
Leslie Goes From Worker to Course from Scratch
Going from worker to full-time entrepreneur is kind of a shift — particularly whenever you don’t plan for it.
Leslie was at all times inquisitive about advertising and model technique. She hung out internet hosting occasions and doing webinars to show folks easy methods to personal their digital presence. When she reached a ceiling in her endeavors, she joined Udemy to “stage up”.
At Udemy, Leslie helped on-line course creators purchase extra clients and generate extra earnings. That’s when she realized that you just don’t essentially want an viewers to achieve success. She additionally observed you could create a course on any matter and achieve success when you had the proper technique. She finally transitioned to a different startup and was laid off in 2015.
That’s when Leslie leveraged her background in startups to assist others launch their first course. In July 2016, she did a webinar and presold the primary model of her course. She made $8,000 in 7 days — with out having a accomplished course! Her thought course of was “if folks would purchase it, then she would construct it.” For the subsequent few weeks, she began creating her course in real-time and leveraged the facility of social media adverts to unfold the phrase. By the tip of her 8-week program, her first full course was created and accessible on-line.
Leslie began doing weekly webinars, extra Fb adverts and dealing with coaches to develop her impression. In 2017, she earned $85,000. Leslie rapidly went from 5 figures to seven figures from her course, incomes $2.5 million in 2018 and over $4 million in 2019.
Changing into An 8-Determine Course Creator
Leslie rapidly discovered that having a course would permit her to impression the lots as an alternative of 1 individual at a time. Leslie focused first-time course creators who needed to launch with little or no tech.
Since launching her first course, her income has grown exponentially. In 2023, Leslie introduced that her course generated over $4 million.
“My first $1M was about Freedom—liberating myself,” says Leslie in an Instagram submit. “Passing $10M is about Legacy—liberating others.”
Leslie attributes a lot of her success to her capacity to concentrate on one product. Though she needed to dabble into different ventures, she stayed centered and remained constant.
To different entrepreneurs who need to scale, Leslie shares that it’s vital to maintain going and keep centered on one thought. “Focus and preserve monitoring your progress in order that you already know that you’re rising.”
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