Greensboro entrepreneur Dr. Anika Goodwin Hilderbrand pitched her magnetic lash model on season 12 of ABC’s hit TV present “Shark Tank.”
”Lashes are the brand new boobs,” Goodwin Hilderbrand shared with the Sharks. “Each girl needs a much bigger, higher pair.”
Goodwin Hilderbrand provided the Sharks a $75,000 funding alternative in alternate for five% of her firm. She caught the eye of the Sharks, strolling away with a $100,000 provide from style entrepreneur Kendra Scott.
“My dad and mom can be so proud proper now,” Goodwin Hilderbrand mentioned in a heartfelt response after closing the deal.
Pitching a Magnetic Lash Model on Shark Tank
Dr. Anika Goodwin Hilderbrand is the Founding father of OpulenceMD Magnificence. It’s a luxurious magnificence model that makes a speciality of an array of eyelash extension merchandise.
After noticing an absence of protected, comfy, and straightforward to use lashes for the skilled girl, Goodwin Hilderbrand created an answer. In 2019, OpulenceMD Magnificence was born. The corporate formally launched in June 2023, in line with the All Sharktank Merchandise web site. Her firm instantly grabbed a chunk of the wonder market, producing six-figure gross sales inside a couple of months.
As a imaginative and prescient advocate and sweetness fanatic, Goodwin Hilderbrand wished to point out ladies that they didn’t must sacrifice security for the sake of magnificence.
“As a lot as I like carrying lash extensions, I suck at placing them on appropriately,” Goodwin Hilderbrand revealed throughout her Shark Tank presentation. “And worse, it bothers me that I’m utilizing dangerous chemical substances like formaldehyde close to my eyes.”
OpulenceMD Magnificence focuses on magnetic eyelashes. The Siberian Minx lashes are cruelty- free and customers don’t have to fret about poisonous glue, latex, and parabens. Goodwin Hilderbrand knowledgeable the Sharks that the lashes are simple to use. They’re reusable for as much as 40 makes use of and takes the trial and error out of the lash course of.
“I didn’t create magnetic liner and lashes,” says Goodwin Hilderbrand. “What I did was construct a greater mousetrap. I created a lash that’s weightless. You’re feeling like there’s nothing there.”
The Lady Behind the Magnetic Lash Model
The Sharks beloved the idea of lighter, comfy, and user-friendly lashes. However Goodwin Hildenbrand’s distinctive story and background have been essentially the most fascinating bullet factors.
She’s a board-certified ophthalmologist specializing in eyelid care and procedures. The attention surgeon graduated from the College of North Carolina at Chapel Hill in 1997. Then, she acquired her PhD from Medical College in South Carolina in 2001.
Goodwin Hildenbrand says {that a} portion of her earnings will go to people who cannot afford eye screening exams.
“I feel you do have one thing completely different that what I’ve seen on the market,” says Kendra Acott. “You’ve got you…your experience and information of being a health care provider. I’d really feel a lot better shopping for it figuring out that a watch physician is endorsing it and creating these merchandise.”
Kendra Scott is an entrepreneur with over 2,000 ladies working for her. Scott’s background was the right match for the objectives of OpulenceMD Magnificence. The 2 negotiated a 100,000 funding in alternate for 20% possession within the firm.
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