Pinky Cole, the Founder and CEO of Slutty Vegan and Derrick “D” Hayes, CEO of Massive Dave Cheesesteaks in Atlanta, have linked forces to provide again to Black males in a giant method.
Not solely have the 2 discovered widespread floor, hustling their respective companies to the highest of the Atlanta eatery leaderboard as very talked-about staples of their communities, however their humble backgrounds have additionally paved a method for his or her understanding of what their neighborhood wants are.
So, Cole and Hayes are utilizing their platform and monetary energy to arm hundreds of Black males with life insurance coverage. The 2 mentioned they understand that it’s a much-needed commodity in under-served communities the place cash-app funds and GoFundMe campaigns have largely turn out to be the norm to pay for funerals for individuals who don’t have life insurance coverage insurance policies in place.
“Whereas rising up in West Philly, I witnessed folks put collectively fish frys and create GoFundMe pages to pay for his or her cherished one’s funerals,” Hayes mentioned. “I vowed to alter that narrative with this program. Now I’m in a position to present assets and advantages equivalent to life insurance coverage insurance policies and psychological well being applications. I’m positive we’ll bridge the wealth hole and strengthen the Black neighborhood with this marketing campaign.”
And Black males are on the prime of that record of those that lack insurance coverage insurance policies, but that suffer probably the most and are extremely focused to be killed.
Based on a printed report by Statista, “Within the first half of 2023, 11 p.c of Black People had no medical health insurance.”
“As a Black girl and entrepreneur, it’s my responsibility to construct up and equip the Black man,” Cole mentioned. “We established this marketing campaign to create higher lives for Black males and their households by offering life insurance coverage and psychological well being therapy in underserved communities. It’s one other method we’re collectively utilizing our platforms to pour into the communities wherein we serve.”
Collectively, The Pinky Cole Basis and The David & Derrick Hayes Basis, labored to create an answer to that decision to get extra Black males insured by making a program referred to as, Sq. 1: The Liife Expertise, is aimed toward insuring 25,000 Black males between the ages 15-45, incomes $30,000 or much less yearly, by December 2023, mentioned Keeyah Johnson, govt assistant to Cole. They’ve partnered with New York Life because the insurance coverage provider.
The Liife Expertise Marketing campaign additionally endeavors to show the significance of getting life insurance coverage and life longevity by means of routine psychological well being and wellness screenings. Its objective is to shed a constructive mild on Black males whereas uplifting them and bringing nationwide consciousness centered round monetary literacy. This system runs in partnership with Kaleidoscope Remedy for Black Households Fund and Seviin Yoga.
And they’re off to a gradual, however promising begin. This previous Saturday at Slutty Vegan’s Edgewood location in Atlanta some 250 males signed up, Johnson mentioned. And on Thursday, June 17, they’re doing a stay signing occasion once more at Massive Dave’s Cheesesteaks.
Eligible contributors additionally have to be tobacco free.
Getting Black males life insurance coverage tackle a good deeper that means for Cole and Hayes.
In response to the June 2023 capturing of Rayshard Brooks, who died exterior of a Wendy’s parking zone in Atlanta, Cole and Hayes stepped up by offering Brooks’ household a life insurance coverage coverage. The widow, Tomika Miller, was additionally gifted a brand new automobile. The dynamic duo additionally secured a partnership with Clark Atlanta College to supply scholarships for Brooks’ 4 kids to attend the HBCU.
The necessity for Black males to have life insurance coverage is uniquely pressing than most: Black males disproportionately undergo from poor well being, get entangled in excessive crime-related issues greater than different racial teams, and have the bottom life expectancy but they’ve the best loss of life charge in comparison with each women and men of different racial and ethnic teams, in accordance with a examine by Harvard.
There’s nonetheless time to join Hayes’ occasion this Thursday on June 17, between 1 p.m. and 4 p.m. at his Massive Dave’s Cheesesteaks on 57 Forsyth St NW Suite 63.
For individuals who cannot attend, the applying will likely be out there on-line through this web page.
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