Def Jam RecordingsYG has partnered with basic shoe model Okay-Swiss for their “Nation Membership Marketing campaign.”
Okay-Swiss joined forces with the “Huge Financial institution” rapper, who represents the following technology of entrepreneurs forging their very own lane in branding and enterprise. In response to KSwiss.com, the partnership celebrates the relaunch of the 55-year-old Okay-Swiss Basic LX, that includes the signature five-stripe design, three-piece toe and D-rings.
YG served as inventive director of the marketing campaign advert that includes artists from his 4Hunnid document label corresponding to Day Sulan, D3szn, Mitch and Tay2xs. The artists wore Okay-Swiss gear whereas posing at a rustic club-themed set in Los Angeles, paying homage to the “wood-paneled nation golf equipment of the Nineteen Sixties and 70s,” the place the “rich elite would community and socialize.”
The Basic LX footwear can be found in basic white, black and purple for $70 at choose Champs, Footaction and Foot Locker shops, and on-line.
By Rachel George
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