We get it: Josh Groban doesn’t take himself too significantly, and he’s all the time right down to do some comedy. However nonetheless, his newest mission simply often is the strangest factor he’s ever completed.
Bush’s Beans determined that their product wanted a greater theme music than the one everyone knows about “the musical fruit” — yeah, that one. In order that they requested Josh to assist them give you a brand new one, and for some inexplicable purpose, he was completely happy to oblige.
The outcome: A 3-minute energy ballad during which Josh reminisces about rising up and being bullied for his love of beans. He then rhapsodizes about all of the issues you are able to do with them. Within the music video, he performs himself as a high-schooler, shreds on a bean-themed guitar, and even ropes in his precise dad for a cameo look. It’s hilarious.
“Right here’s to beans!” Josh sings. “I’m gonna bake a bean ballad the world received’t quickly overlook/Extra treasured than a diamond and extra cherished than gold/subsequent time suggest with a bean/‘trigger fortune favors the daring/For a schmancy affair or dad’s barbecue grillin’/Or outta the can like a cowboy villain/Right here’s to beans…lovely beans!”
“When Bush’s approached me with the thought to do one thing enjoyable and musical, my first thought was how splendidly bizarre it was,” Josh says in a press release. “However I just like the surprising. And I like beans.”
On Twitter, Josh wrote, “It’s lastly right here and it has every little thing. The magic of beans, romance, whimsy, my father!...This was an excessive amount of enjoyable. Please take pleasure in!”
As a part of this new marketing campaign, which features a new look, web site and emblem for the product, Bush’s can also be donating 250,000 cans of Bush’s Beans to Feeding America.
By Andrea Dresdale
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