Dua Lipa unveils first look at her new global PUMA campaign – Music News

Dua Lipa unveils first look at her new global PUMA campaign – Music News

Mario Sorrenti for PUMADua Lipa has lastly unveiled the primary take a look at her long-teased solo marketing campaign with PUMA.  The “Levitating” singer first talked about the partnership throughout her November “Studio 2054” livestream live performance.

Within the first official photographs of her new PUMA marketing campaign, which she lately shared to Instagram, Dua is sporting the model’s new “Mayze” sneaker.  The shoe, which options the model’s emblem, is a creeper-style sneaker fitted with a chunky platform sole.

The primary picture depicts the “Don’t Begin Now” hitmaker hanging out in a theater’s inexperienced room, the place she’s perched on a black tools field.

Within the second snap, Dua’s hanging out on a flight of stairs main as much as a stage that’s doused in fog and blue lighting.  It accentuates what PUMA guarantees in regards to the new shoe: It’s “made for many who embrace the highlight, on stage and off.”

“The Mayze is the proper match, it really works for me on stage and off. The traditional stacked sole is so versatile, I can work it into any look,” says Dua in an announcement.

Famed vogue photographer Mario Sorrenti shot the brand new PUMA adverts. The brand new “Mayze” sneaker might be obtainable fo April 16 and can retail for $90.

By Megan Stone
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