Dak Prescott leaves Adidas for five-year deal with Jordan, becoming only QB and Cowboys player under the brand

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Wesley Hitt / Gett Photos

Dak Prescott didn’t get only one mega contract this offseason. Three months after inking a four-year, $160 million extension with the Cowboys, the star quarterback has signed a five-year cope with Air Jordan, as reported by ESPN and The Athletic. Prescott had beforehand been partnered with Adidas however has traded sponsorship groups forward of the 2023 season, changing into the one quarterback and Dallas Cowboy, in addition to the highest-paid NFL participant general, on the Jordan Model roster.

Negotiated by Prescott’s advertising and marketing agent, Peter Miller, the deal not solely permits Jordan to showcase its footwear on the Professional Bowl signal-caller but additionally use the Cowboys standout in future advertising and marketing efforts. Already this offseason, The Athletic famous, Prescott has been noticed sporting all-black Jordan cleats throughout OTAs and minicamp.

Extra importantly for the Jordan Model, Prescott provides the corporate’s NFL lineup added star energy; Jordan is extra intently related to basketball and is mostly thought-about to have a “restricted presence within the NFL in comparison with Adidas, Beneath Armour and Nike,” per The Athletic’s Daniel Kaplan.

Different distinguished Jordan athletes embody NBA stars Chris Paul, Jayson Tatum, Kemba Walker and Russell Westbrook; WNBA stars Maya Moore, Kia Nurse, Asia Durr, Jordin Canada, Satou Sabally, Crystal Dangerfield, Te’a Cooper and Dearica Hamby; MLB gamers David Worth, Manny Machado and Mookie Betts; and tennis champion Sloane Stephens. Amongst different Jordan athletes within the NFL are Payments receiver Stefon Diggs, Packers receiver Davante Adams, Saints receiver Michael Thomas, Chiefs security Tyrann Mathieu and Seahawks security Jamal Adams. Current additions to the model embody Steelers wideout Chase Claypool and rookie Falcons tight finish Kyle Pitts.

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