The late Muhammad Ali is essentially thought of by anybody with eyes to be the best boxer to ever stay. Wheaties, presently celebrating 100 years in existence, has unveiled its limited-edition Century Field Sequence and the primary cowl athlete to be featured is none apart from The Louisville Lip, The Folks’s Champion, The Best Of All Time, Muhammad Ali.
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Supply: Wheaties / Basic Mills
This previous Tuesday (June 8), Wheaties unveiled the primary of its Century Field Sequence with Ali on the quilt, which options him in all his combating glory. Ali’s signature can also be current on the field, with wording suggesting that there will probably be extra champions to get featured as Wheaties continues to rejoice its centennial.
Starting in June, people who need to snag a field of the Century Field Sequence for themselves can achieve this at their native grocery shops and different associated retail places. Additional, for collectors, the Wheaties store is open for enterprise and there’s a particular version gold foil field for buy together with different gadgets. Wheaties has rolled out an exceptionally broad social media marketing campaign the place followers can be taught extra concerning the Century Field Sequence drops and accumulate all of them.
Wheaties has all the time featured among the greatest athletes and superstar figures on the earth, particularly those that are champions for the unvoiced, underserved, and misrepresented. This falls proper in step with Wheaties believing that the world may use an infusion of extra champs they usually’ll must gasoline up with the wholesome Breakfast of Champions.
And now, a phrase from the great people at Wheaties, together with a bit historical past lesson concerning the cereal:
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100 years in the past in Minneapolis, Minnesota, an unintended spill of bran gruel on a scorching range – which turned it right into a crispy wheat flake – was the beginning of the creation of Wheaties.
100 years later, we’re celebrating the delivery and cultural legacy of arguably the most-recognizable cereal field on the earth.
Our celebration begins immediately, with the revealing of the Century Collector Field collection, beginning with a collectible Wheaties field that includes humanitarian and boxing legend Muhammad Ali.
How dope is that?
As famous within the weblog put up, that is the third time Ali has been featured on the quilt after showings in 1999 and in 2012. Sadly, the champ handed away in 2016 on the age of 74, however his legacy, affect, and his large spirit lives on by means of his household, pals, and the numerous folks he impressed worldwide not solely via his pugilistic expertise, but additionally his humanitarian efforts.
Be taught extra concerning the limited-edition Century Field Sequence right here, and take a look at a video from Muhammad Ali’s daughter, Laila Ali, beneath.
Supply: Wheaties / Basic Mills
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Picture: Wheaties/Basic Mills
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