The unlikely however fully natural connection between Martha Stewart and Snoop Dogg has defied expectations and stays a fruitful partnership. The pair at the moment are coming into into a brand new partnership with BIC for its new EZ Attain lighter for use for no matter exercise requires moveable hearth.
BIC, which gives way over lighters with a portfolio that features razors, pens, and extra, joined forces with Auntie Stewart, Uncle Snoop, and Marquee Manufacturers to deliver forth the EZ REACH lighter, which they are saying is the “final lighter for all lighting events,” and we must always know what which means. Wink Wink.
The collaboration is a part of the “Cross It” marketing campaign that can run by subsequent yr and makes it debut on Tuesday (Might 4).
The EZ Attain lighter’s distinctive design is made to assist of us attain hard-to-reach areas whereas protecting their fingers protected from the warmth. Whether or not you’re lighting citronella candles to hang around on the deck, firing up the ol’ barbecue grill, or, ahem, no matter else you’re into, the reusable EZ REACH is poised to be essential machine this coming summer time and past.
“The BIC EZ Attain lighter gives an answer to the on a regular basis drawback of lighting these hard-to-reach locations, whether or not you might be lighting candles, entertaining company outdoor, or including a of entirety to that particular birthday cake,” mentioned Martha Stewart through a press statment. “I’m thrilled to accomplice with BIC to create my very own line of fantastically designed and packaged EZ Attain lighters which deliver operate, innovation, inspiration and sweetness into the house and onto the desk.”
Snoop Dogg added, “As somebody who makes use of a lighter nearly each day, having one which’s dependable and protected to make use of is essential, which is why I attain for my BIC EZ Attain every time I want a lighter,” mentioned Snoop Dogg. “I like working with my buddy Martha and we had plenty of enjoyable displaying off the numerous methods the BIC EZ Attain lighter actually is the best lighter for all lighting events.”
The EZ Attain has been in manufacturing since final August. Formally licensed Martha Stewart and Snoop Dogg lighters can be accessible nationwide quickly. Be taught extra right here.
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Bag Assortment: Martha Stewart & Snoop Dogg Accomplice With Bic For EZ Attain Lighter
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