Patrick B. McGuigan, The Metropolis Sentinel
OKLAHOMA CITY – Simply whenever you thought all the pieces was gloom and doom … it’s not.
The brand new marketing campaign from the Affiliation of Oklahoma Common Contractors (AOGC) deemed ‘Quick Cash’ has a easy aim: defend funds put aside to construct and keep the state’s infrastructure, whilst members of the State Legislature debate how one can clear up the state price range crunch flowing from the worldwide Pandemic.
A brand new fun-to-watch video explains light-heartedly the method that follows selections to award contracts to corporations, to allow them to begin begin rebuilding Oklahoma roads and bridges.
The ‘Quick Cash’ video informs the viewer on how this positively impacts the financial system as a result of hiring of individuals, ordering supplies and buying and repairing gear.
Right here’s a secret: All characters within the video are performed by AOGC Government Director Bobby Stem, which makes it much more entertaining. Stem asserts that “no different tax greenback spurs Oklahoma’s financial system as FAST because the tax {dollars} allotted to restore, exchange and keep Oklahoma’s roads and bridges.”
Therefore the title.
Not often has extra good coronary heart been delivered to a public relations advertising marketing campaign.
The ultimate frames (is that the fitting time period within the digital age?) of the video, the place Stem portrays himself, would possibly really accomplish one thing uncommon and necessary: Make you consider that there are nonetheless locations the place tax {dollars} are spent honorably, ethically and for the supposed goal.
It’s not a ‘spoiler’ to tell you of that, expensive reader: As somebody who has identified Stem for a few years I can say his penchant for leisure isn’t any shock.
The message of “Quick Cash” is to characterize how shortly these contracts can change the lives of the many individuals concerned by giving them work.
AOGC contends (persistently, and has performed so for a few years) that no different tax greenback enters the Oklahoma financial system as quick because the tax greenback spent on repairing and changing roads and bridges. And, in the end roads and bridges spending offers individuals who earn that cash the power to pay their hire, mortgage and put meals on their desk.
The Quick Cash marketing campaign additionally included a sequence of three postcards tied to the completely different key industries which are instantly impacted by the “Quick Cash” and which had been signed by AOGC members and despatched to legislators.
AOGC’s message is just not complicated: On the finish of the day, Oklahomans are getting higher, safer roads and bridges whereas additionally supporting each other.
Right here’s what you’ve most likely been ready for:
Watch the video on YouTube right here or on Fb right here.
Disclosure: No creatures, humanoid or different, had been harmed in manufacturing of this video and this overview story. Stem has up to now been a beneficiant advertiser for The Metropolis Sentinel, however no assets exchanged fingers in reference to manufacturing of this overview story. Preserve studying, Preserve Watching and Preserve Smiling.
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