ED: LEGALIZED MARIJUANA FOR RECREATIONAL USE IN MASSACHUSETTS HAS CREATED A VARIETY OF OPPORTUNITIES, BUT ONE IN PARTICULAR, CANNABIS INFUSED SELTZER WATER IS IN THE EARLY STAGES OF DEVELOPMENT. MARIA: THE FIRST TO GET INTO THE GAME HERE IN MASSACHUSETTS IS MAKING ITS MARK ON THE INDUSTRY. HERE’S DOUG WITH TONIGHT’S MAD IN MASS. REPORTER: WHAT YOU’RE LOOKING AT MAY JUST BE THE NEXT BIG THING IN ADULT BEVERAGES. >> IT’S EQUAL PARTS SCIENCE AND FUN. REPORTER: MATT IS PRESIDENT AND CFO LE VIA. THIS CANNABIS INFUSED SELTZER WATER COMPANY WAS LAUNCHED IN FEBRUARY. >> WE LOOKED AT THE MARKET, LOOKED AT THE BEVERAGE SEGMENT ON A NATIONAL SCALE AND REALIZED THAT IT REALLY WAS SOMETHING THAT WAS NOT REPRESENTED IN MASSACHUSETTS. REPORTER: WHILE IT’S NOT ONLY REPRESENTING THIS NEW CANNABIS BEVERAGE MARKET, THEY ARE CORNERING IT. >> IN JUST A MATTER OF A FEW MONTHS, WE ARE ONE OF THE NUMBER ONE SELLING BEVERAGES IN THE NATION. >> THESE ARE THE MIXING TANKS. REPORTER: CHRISTEN ROGERS IS CHAIRMAN OF THE BOARD. SHE AND HER HUSBAND BEGAN THEIR QUEST FOR DEVELOPING THIS UNIQUE DRINK IN A WORK SPACE OVER THEIR GARAGE IN 2017. BUT IT WASN’T UNTIL THEY WERE INTRODUCED TO A CHEMIST WHO HELPED THEM UNLOCK THE SECRET T CREATING A CLEAR BEVERAGE. >> THIS IS WHAT GETS EXTRACTED FROM THE FLOWER. REPORTER: THE SECRET SAUCE IS HOW THEY COMBINE OIL AND WATER AND NOT MAKE THE END PRODUCT LOOK LIKE SALAD DRESSING. >> THIS WOULD BE THE OIL PLUS TH EMULSION, WHICH IS WHAT ALLOWS THE CANNABIS TO BIND WITH THE SELTZER. REPORTER: CURRENTLY, THEY MAKE THREE DIFFERENT FLAVORED OFFERINGS: RASPBERRY LIME ACHIEVE; LEMON LINE CELEBRATE; AND JAMBERRY DREAM. EACH PRESENTING THE CONSUMER WITH A DIFFERENT TYPE OF EFFECT. AS FAR AS THE EFFECT THIS MASSACHUSETTS COMPANY WILL HAVE ON AN INDUSTRY THAT IS REALL ONLY IN THE BEGINNING STAGES, FOR FOLKS HERE, THEY BELIEVE THE SKY’S THE LIMIT. >> RIGHT NOW, BEVERAGES REPRESENT JUST AROUND 2% OF OVERALL CANNABIS SALES. I DON’T KNOW FOR SURE WHAT THAT NUMBER WILL NET OUT AT IN THE FUTURE, BUT SUBSUBSTANTIALLY MORE. >> TO HELP YOU UNDERSTAND JUST HOW FAST LEVIA IS GROWING, CURRENTLY, THEY’RE CANNING AT A RATE OF 40 CANS PER MINUTE. NEXT MONTH WITH NEW EQUIPMENT, THEY’LL BE CANNING 100 CANS EVERY MINUTE. THEY SAY THAT’S JUST SO THEY CAN KEEP UP W
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Bottoms up! Firm promoting cannabis-infused seltzer water in Massachusetts
Up to date: 9:50 PM CDT Could 17, 2023
Legalized leisure marijuana use in Massachusetts has created quite a lot of enterprise alternatives. One firm is “testing the waters” of the brand new market by reinventing grownup drinks with a brand new ingredient: hashish.LEVIA, which launched earlier this yr, is promoting scanned seltzer drinks infused with hashish. The corporate has the product out there at greater than 70 licensed hashish dispensaries throughout the Bay State.In line with a press launch from LEVIA, “Every 12 ounce can of seltzer comprises 5MG THC, zero energy, and 0 sugar.” The drinks are available in three flavors with completely different strains of hashish: “Obtain,” a raspberry-lime flavored drink with sativa, a pressure recognized for giving an energizing kick; “Dream,” a jam-berry flavored seltzer infused with indica, a pressure recognized typically jokingly known as “in da sofa” for its enjoyable results; and “Have a good time,” a hybrid mix that’s lemon-lime flavored.The seltzers are bought individually at MSRP of $7.”To be the primary producer in Massachusetts to deliver a product like ours to market is each thrilling and humbling,” mentioned Kristin Rogers, cofounder of LEVIA, in a press launch. “The hashish business is so dynamic, fueled by these with an entrepreneurial spirit, together with our female-led, social equity-focused firm. We’re excited to ascertain an infused beverage class right here in Massachusetts by bringing an progressive, refreshing, zero calorie seltzer to the market as our first product.”
Legalized leisure marijuana use in Massachusetts has created quite a lot of enterprise alternatives.
Commercial
One firm is “testing the waters” of the brand new market by reinventing grownup drinks with a brand new ingredient: hashish.
LEVIA, which launched earlier this yr, is promoting scanned seltzer drinks infused with hashish. The corporate has the product out there at greater than 70 licensed hashish dispensaries throughout the Bay State.
In line with a press launch from LEVIA, “Every 12 ounce can of seltzer comprises 5MG THC, zero energy, and 0 sugar.”
The drinks are available in three flavors with completely different strains of hashish: “Obtain,” a raspberry-lime flavored drink with sativa, a pressure recognized for giving an energizing kick; “Dream,” a jam-berry flavored seltzer infused with indica, a pressure recognized typically jokingly known as “in da sofa” for its enjoyable results; and “Have a good time,” a hybrid mix that’s lemon-lime flavored.
The seltzers are bought individually at MSRP of $7.
“To be the primary producer in Massachusetts to deliver a product like ours to market is each thrilling and humbling,” mentioned Kristin Rogers, cofounder of LEVIA, in a press launch. “The hashish business is so dynamic, fueled by these with an entrepreneurial spirit, together with our female-led, social equity-focused firm. We’re excited to ascertain an infused beverage class right here in Massachusetts by bringing an progressive, refreshing, zero calorie seltzer to the market as our first product.”
